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Television Commercial Testing
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G&R is an advertising research and consulting firm. We work with companies to apply proven communications research solutions for better understanding audiences and improving advertising effectiveness. Our sweet spot is messaging: how to develop it; how to assess it; how to optimize it; and how to protect it. During our 65 years, our boutique firm has worked with many of the leading advertisers, agencies, and media companies. We have originated many of the advertising research designs now considered standard in the research industry and developed one of the richest knowledge bases about advertising effectiveness in the world. Our business is to help your business succeed by Making Meaning Count.

New: G&R offers new report on Emotional Response to Bank Advertising. The study is of 10 competitive bank commercials using fEMG and survey-based measures. The report provides a head-to-head understanding of how emotional responses vary to key advertising elements, such as narrative styles, visual elements, branding, and messaging. Learn More