• Be Smart.

    Be Smart.

Television Commercial Testing
Magazine Print Ad Testing
Radio Commercial Testing

Proven Solutions, Trusted Expertise

Newspaper Print Ad Testing
Digital Ad Testing
Mobile Ad Testing

G&R is an advertising research and consulting firm that works with companies to apply proven communications research solutions for understanding audiences and improving the effectiveness of their messaging. Our team values attention to detail, responsive design capabilities, controlled execution, and fact-based consultation. Our sweet spot is messaging: how to develop it; how to assess it; how to optimize it; and how to protect it. During our 65 years, our boutique firm has originated many of the advertising research designs now considered standard in the research industry and developed one of the richest knowledge bases about advertising effectiveness in the world. Our business is to help your business succeed. Make Meaning Count.

New: G&R completes new study on Emotional Response to Hotel Advertising. The study is of 10 competitive hotel commercials using fEMG and survey-based measures. The report provides a head-to-head understanding of how emotional responses vary to key advertising elements, such as narrative styles, visual elements, branding, and messaging. Learn More