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Television Commercial Testing
Magazine Print Ad Testing
Radio Commercial Testing

Proven Solutions, Trusted Expertise

Newspaper Print Ad Testing
Digital Ad Testing
Mobile Ad Testing

G&R is an advertising research and consulting firm. We work with companies to apply proven communications research solutions for better understanding audiences and improving advertising effectiveness. Our sweet spot is messaging: how to develop it; how to assess it; how to optimize it; and how to protect it. During our 65 years, our boutique firm has worked with many of the leading advertisers, agencies, and media companies. We have originated many of the advertising research designs now considered standard in the research industry and developed one of the richest knowledge bases about advertising effectiveness in the world. Our business is to help your business succeed by Making Meaning Count.

New: Introducing Which Ad Pulled Best? Online. The WAPB workbook is a proven resource for students and marketing professionals to learn about effective advertising. With its use of actual ad pairs, real-world research techniques, and expert analysis, the system offers unique fact-based insight into how ads perform and how performance is influenced by content and execution. Visit the site, join the community, and discover the principles of great advertising. Explore the Platform