G&Ris an advertising research and consulting firm that works with companies to apply proven communications research solutions for understanding audiences and improving the effectiveness of their messaging. Our team values attention to detail, responsive design capabilities, controlled execution, and fact-based consultation. Our sweet spot is messaging: how to develop it; how to assess it; how to optimize it; and how to protect it. During our 65 years, our boutique firm has originated many of the advertising research designs now considered standard in the research industry and developed one of the richest knowledge bases about advertising effectiveness in the world. Our business is to help your business succeed. Make Meaning Count.