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G&R is a specialty marketing research company whose mission is to enable our clients to create more effective marketing communications. We offer a unique and comprehensive toolkit of interlocking services that employ sales-validated methods for the development of messaging and the optimization of performance. We work in all media, at every stage of completion, from concepts to in-market campaigns, and apply all forms of data gathering, from in-person, telephone and web to physiological. In our more than 50 years we have extensively studied every major B2B and B2C audience segment, developed one of the most extensive knowledge bases about ad effectiveness in the world and helped more than half of the Fortune 1500 companies enhance the effectiveness of their communications. How can we help you build your brand today?

[Concept Development] [Copy Testing System for Magazine Ads] [Pre-Testing Solutions] [Copy Testing System for Newspaper Ads] Real-WorldTesting]
[Copy Testing System for Television Commercials] [Tracking] [Copy Testing System for Radio Commercials] [Special Study Areas] [Online Testing System] [Custom Research]

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