G&R is a specialty marketing research and consulting company whose mission is to enable our clients to create more effective marketing communications. We offer a unique and comprehensive toolkit of interlocking services that employ sales-validated methods for the development of messaging and the optimization of performance. We work in all media, at every stage of completion, from concepts to in-market campaigns, and apply all forms of data gathering, from in-person, telephone, and web, to physiological. In our more than 65 years we have extensively studied every major B2B and B2C audience segment, developed one of the most extensive knowledge bases about ad effectiveness in the world, and helped more than half of the Fortune 1500 companies enhance the effectiveness of their communications
Research Excellence, The Gallup Legacy
Excellence has been part of our DNA since our founding in 1948 by George Gallup and Claude Robinson, two of the pioneers in survey research. George Gallup is the eponymous name for polling worldwide and his vision and influence continue to grow. Claude Robinson was a giant in his own right – founder of Opinion Research Corporation (ORC), innovator of public relations science, and the first presidential pollster.
Today, for us research is all about the details. Research excellence cannot be painted on with a few broad brushstrokes, but is built into all aspects of our process, from design, to execution, to analysis. One research number can look every bit as solid as another. However, the two are often very different due to the important and unseen work that goes into constructing them. Today’s data processing tools can make research seem like a commodity when it is anything but. Without the same careful design and meticulous execution, two numbers cannot be relied upon with the same confidence. Questionnaires, sampling, interviewing, coding, data processing, and analysis can each introduce significant error.
Our passion ensures that we deliver superior research that adheres to exacting and time-tested standards for quality, responsiveness, and value so that our clients receive the highest quality research for their decision-making needs. We treat your business as if it were our business, building our craft on the following four core values: