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G&R/Pfizer Aging Study

G&R recently partnered with Pfizer to explore attitudes Americans have about aging. In a comprehensive survey that provides both informative facts and surprising insights, the research is helping to further a nationwide discussion of what it means to get old among people of all ages. It was done in support of an initiative called 'Get Old,' a multi-year initiative that is looking to amplify the conversation on aging and learn more about how Americans at all ages are tackling aging for themselves, their family and society. To learn more, see the full 'Get Old' research findings.

Selected News Coverage:

BusinessWeek, Associated Press
Pfizer, partners start new website addressing aging - 6/18/12

NY Times
Have Americans Reached a New Era of Optimism About Aging? - 6/18/12

They Still Don't Want to Live With You - 6/20/12

Third Age
GetOld.com, an Intergenerational Conversation - 6/18/12

USA Today
Studying attitudes about aging helps 'amplify the conversation' - 6/18/12

The Washington Post
Pfizer wants us to 'Get Old' - 6/18/12