Using two thirds a commercial for jokes is at least one third too much.
Digital advertising expenditures have been growing faster than television and surpassed them in 2016. If digital advertising is to assume the brand-building influence of TV, then several challenges will need to be addressed. Recently, advertisers have expressed concerns about the digital experience, and raised questions about the contribution of digital advertising to long-term advertising effect. […]
Benefits and risks need both sound and sight to be fairly balanced.
Print Ad 101: for someone to act, they must first see the message.
Visualization, linked headline, solid support make for ad success.
Claims Substantiation studies are a specialized type of marketing research, aimed at proving or disproving claims made in advertising. Claim research designs can vary significantly based on the type of claims to be made, and on the product category. However, as more claims cases are adjudicated, more principals for what is considered appropriate research support […]
Without a reason to believe, even ads that look good won’t sell hard.
Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
Heritage matters, but on the big stage, not as much as distinction.