Is it Fair Balance when pharma ads hint at risks, but shout benefits?
Print Ad 101: for someone to act, they must first see the message.
Visualization, linked headline, solid support make for ad success.
Claims Substantiation studies are a specialized type of marketing research, aimed at proving or disproving claims made in advertising. Claim research designs can vary significantly based on the type of claims to be made, and on the product category. However, as more claims cases are adjudicated, more principals for what is considered appropriate research support […]
Without a reason to believe, even ads that look good won’t sell hard.
Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
Heritage matters, but on the big stage, not as much as distinction.
An ad seven years old today; as great now as it was way back then.
An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.