Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
Our infographic, showing how Super Bowl audiences think about surveys, compared to other research methods, to measure reactions to ads.
Misdirection’s a significant failing in print advertising.
Companies use a variety of research techniques to gauge the effectiveness of their advertising. Among the most common are surveys, analyses of social media reactions, and the measurement of brain activity. Sometimes, more than one approach is used, with each having its own strengths and weaknesses. According to a recent G&R study, consumers are still […]
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
Discover how G&R’s specialized research solutions help brand create more effective advertising and marketing communications. Introduction to G&R from G&R
What can words add to this beautiful imagery? More precise meaning.
Perhaps not very efficient, but certainly very effective.
Using two thirds a commercial for jokes is at least one third too much.
Digital advertising expenditures have been growing faster than television and surpassed them in 2016. If digital advertising is to assume the brand-building influence of TV, then several challenges will need to be addressed. Recently, advertisers have expressed concerns about the digital experience, and raised questions about the contribution of digital advertising to long-term advertising effect. […]