With ad branding, more is mostly more, but here’s a case where less is more.
Heinz Real Mayonnaise
“New” sometimes speaks for itself, but a strong ad would amplify it more.
Restasis
A question headline can work when the answer is directly in reach.
Room & Board
Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
Surveys score big among Super Bowl viewers
Our infographic, showing how Super Bowl audiences think about surveys, compared to other research methods, to measure reactions to ads.
Cozi
Misdirection’s a significant failing in print advertising.
Consumers Think Surveys are the Best Way to Get Reactions to Advertising
Companies use a variety of research techniques to gauge the effectiveness of their advertising. Among the most common are surveys, analyses of social media reactions, and the measurement of brain activity. Sometimes, more than one approach is used, with each having its own strengths and weaknesses. According to a recent G&R study, consumers are still […]
Hulu – Super Bowl Ad featuring Alec Baldwin
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
G&R at a Glance
Discover how G&R’s specialized research solutions help brand create more effective advertising and marketing communications. Introduction to G&R from G&R
Christie’s – The Last da Vinci: The World is Watching
What can words add to this beautiful imagery? More precise meaning.