Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Misdirection’s a significant failing in print advertising.
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
What can words add to this beautiful imagery? More precise meaning.
Perhaps not very efficient, but certainly very effective.
Using two thirds a commercial for jokes is at least one third too much.
Benefits and risks need both sound and sight to be fairly balanced.
Print Ad 101: for someone to act, they must first see the message.
Visualization, linked headline, solid support make for ad success.
Without a reason to believe, even ads that look good won’t sell hard.