Archive | Ad Haiku

AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.

Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.

We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.


An ad seven years
old today; as great now as
it was way back then.

Eden Tea

Many ideas but
little space; best ads focus
on what matters most.


An ad that is based
on art rather than craft, looks
good but sells little.