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Super Bowl Engagement and Religion: Why People who say Religion is Important are Important to Marketers

According to G&R’s 2023 Annual Super Bowl Viewership Study, 30% of adults who watched the broadcast reported that religion is very important in their lives.  In contrast, 27% of viewers reported that religion is not at all important.1 The survey showed interesting results about the similarities and differences between those two groups, and how they […]

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Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment)

To the many differences between Democrats and Republicans, add a new one that is particularly relevant at this time of year. Democrats and Republicans feel differently about the Super Bowl broadcast. According to G&R’s Annual Super Bowl Viewership Study[1], Republicans were 50% more likely than Democrats to identify the game itself as their favorite part […]

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Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More

Over the past few years, several negative stories involving the NFL have been reported. Among them have been widespread chronic traumatic brain injury caused by football (Brain Injuries), graphic videos showing player violence against women (Domestic Violence), player protests during the playing of the national anthem (Player Activism), and the supercharged compensation being paid to […]

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Consumers Think Surveys are the Best Way to Get Reactions to Advertising

Companies use a variety of research techniques to gauge the effectiveness of their advertising. Among the most common are surveys, analyses of social media reactions, and the measurement of brain activity. Sometimes, more than one approach is used, with each having its own strengths and weaknesses. According to a recent G&R study, consumers are still […]

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