Audience Response Lab

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Audience Response Lab

Innovating for Tomorrow

G&R’s Audience Response Lab is a dedicated research facility located in Pennington, NJ. The space provides a professional, secure and customizable setting for administering and hosting neuroscience and self-report studies that seek to understand how people think about and engage with brands.


Use our facility. Find out more about using the lab for a study and schedule a demo.


Join our panel. Find out more about study participation and join our panel.