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Participants

Participants

Audience Response Lab

Information for Participants

A participant relaxes and watches a television reel during a recent Audience Response study

G&R’s Audience Response Lab is a private research facility used to evaluate reactions to various communications.  All studies are administered by a trained researcher in one-on-one sessions, for maximum privacy and comfort.

Join a Study

We do not have any active studies, but if you would like to be notified when we are recruit for a future study, please send us an email at lab@gandrllc.com

Our Facility

  • Studies are conducted at our office in downtown Pennington, NJ
  • We offer free parking in our private lot
  • Our dedicated lab offers a private research setting in a professional environment

Our Studies

  • Studies are moderated by an experienced research administrator
  • Results and data collected is fully confidential and private
  • Study length and compensation varies, but most studies take between 25-60 minutes, and participants compensated up to $75 for their time
  • We conduct an assortment of studies in our lab, including but not limited to focus groups, in-depth interviews, biometric response (involving small, non-invasive sensors placed on face and/or hands), and user-experience research.

About G&R

G&R is a specialty marketing research firm. We focus on researching how people experience brands and communication. Founded in 1948 by Drs. George Gallup and Claude Robinson, two of the pioneers in public opinion surveys, G&R has originated many of the communications research designs now standard in the industry. We have been involved with neuro-physiological measurement since 1981.