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ParticipantsAudience Response Lab

Information for Participants

G&R’s Audience Response Lab is a private research facility used to evaluate reactions to various communications. All studies are administered by a trained researcher in one-on-one settings, for maximum privacy and comfort.

Join a Study

We are currently recruiting people to participate in a 30-minute study. Weekday, evening, and weekend appointments are available and participants will be compensated $30 for their time.

Eligibility:

  • Men and women, aged 25 – 54
  • No facial hair or recent BOTOX injections
  • Willing to have small sensors placed on face and/or hands
  • Meets study-specific screening criteria

If you are interested in participating, please click the button below to answer a few questions to determine if you are eligible for this study. If you qualify, we will contact you to schedule an appointment. If you do not meet the screening criteria for this study, you will be invited to join our panel and receive notification when we recruit for a future study.

Take the Screener
Audience Response Study

A participant relaxes and watches a television reel during a recent Audience Response study

Our Facility

  • Studies are conducted at our office in downtown Pennington, NJ
  • We offer free parking in our private lot
  • Our dedicated lab offers a private research setting in a professional environment

Our Studies

  • Studies are moderated by an experienced research administrator
  • Results and data collected is fully confidential and private
  • Study length and compensation varies, but most studies take between 25-45 minutes, and are compensated for their time
  • We conduct an assortment of studies in our lab, including but not limited to focus groups, in-depth interviews, biometric response (involving small, non-invasive sensors placed on face and/or hands), and user-experience research.

About G&R

G&R is a specialty marketing research firm. We focus on researching how people experience brands and communication. Founded in 1948 by Drs. George Gallup and Claude Robinson, two of the pioneers in public opinion surveys, G&R has originated many of the communications research designs now standard in the industry. We have been involved with neuro-physiological measurement since 1981.