Setting the Right Foundation
Nothing is more important to communication success than the basic concept upon which it is based. Message development involves digging deep to come up with the best ideas and language for communicating with your market. Research and testing gauge the potential of an idea behind potential advertising executions before time and resources are invested in creative expression and production.
How we do it:
Qualitative research for digging into how people think and feel about themselves, about others, and about products.
Comprehensive quali-quant research for discovering relevant, salient beliefs and values.
Quantitative Research for pinpointing strong messaging from available options.