Misdirection’s a significant failing in print advertising.
Tag Archives | ad haiku
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
What can words add to this beautiful imagery? More precise meaning.
Perhaps not very efficient, but certainly very effective.
Using two thirds a commercial for jokes is at least one third too much.
Print Ad 101: for someone to act, they must first see the message.
Without a reason to believe, even ads that look good won’t sell hard.
Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
Heritage matters, but on the big stage, not as much as distinction.