Without a reason to believe, even ads that look good won’t sell hard.
Tag Archives | ad haiku
Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
Heritage matters, but on the big stage, not as much as distinction.
An ad seven years old today; as great now as it was way back then.
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Problem-related visuals work harder when they show solutions.
Good corporate ads show what a company does and why it matters.
Too many ideas in one ad can confuse and turn off the reader.
A guide for cogent corporate advertising: sincere, not fulsome