Misdirection’s a significant failing in print advertising.
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Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
What can words add to this beautiful imagery? More precise meaning.
Perhaps not very efficient, but certainly very effective.
Using two thirds a commercial for jokes is at least one third too much.
Print Ad 101: for someone to act, they must first see the message.
Visualization, linked headline, solid support make for ad success.
An ad seven years old today; as great now as it was way back then.
Problem-related visuals work harder when they show solutions.