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Toyota

Toyota
Car safety matters,
but it is hard to express
and harder to sell.

Velveeta

Velveeta
Wry and different
are starts, but they still don’t trump
clear and convincing.

Raisin Bran

Raisin Bran
Caringly refreshed,
truly big ideas can last
thirty years and more.

M&Ms

M&Ms
Page horizontals:
When trying to do more
actually does less.

Swiffer Bissell

Swiffer Bissell
“New” gets attention,
but a reason to believe
would cement the sale.