Americans love their Super Bowl. But what they like about it can vary significantly, like so much else, depending on political party affiliation.
Republicans and Democrats Love Their Super Bowl, but They Don’t Know Why
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Tag Archives | Advertising Effectiveness
Why Super Bowl Advertising is Worth It
The Super Bowl is upon us once again. This year’s cost per spot is at or near another new high at $5.25 million. With an estimated viewership of 110 million, that’s a $47.73 CPM. According to AdWeek, this is about 1.5 times the CPM of Prime Network TV ($29.75) and four times the average Facebook […]
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Starbucks
Festive fun is good. More taste/appetite appeal would make it better.
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Hillshire Farm
Washed out image and weary copy makes for worn out advertising.
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Sargento Cheese
A good selling point, well executed, helps put money in the bank.
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Heinz Real Mayonnaise
“New” sometimes speaks for itself, but a strong ad would amplify it more.
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G&R at a Glance
Discover how G&R’s specialized research solutions help brand create more effective advertising and marketing communications. Introduction to G&R from G&R
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Nespresso: Comin’ Home
Perhaps not very efficient, but certainly very effective.
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Le Petit Marseillais
Print Ad 101: for someone to act, they must first see the message.
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Always Discreet
Visualization, linked headline, solid support make for ad success.
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