Print Ad 101: for someone to act, they must first see the message.
Tag Archives | Advertising Effectiveness
Visualization, linked headline, solid support make for ad success.
Without a reason to believe, even ads that look good won’t sell hard.
Problem-related visuals work harder when they show solutions.
Much has been written about the different demographics and views that Clinton and Trump supporters hold of our changing nation. Add to that now an indication that Clinton and Trump supporters may also differ in how they process messaging. In a new study, Trump supporters showed higher levels of positive emotional response and lower levels […]
Many ideas but little space; best ads focus on what matters most.
Too many ideas in one ad can confuse and turn off the reader.
Problem: Settling for Engagement. As media choices grow, engagement has received interest as a metric for elevating cross-media assessment. All eyeballs are not equal and some media channels, particularly digital ones, assert they are better than others at delivering eyeballs that matter more to a particular brand. Engagement focuses on the qualitative side of communication […]
With hardly a word, visuals can tell us a memorable tale.
Marketing ROI calculations often measure activities such as sales, inquires, and clicks to gauge the effectiveness of a program. The strength is that these measure what someone actually does, as opposed to what he or she says they will do. However, activities, even ones as concrete as sales, are short-term behaviors; what someone does today […]