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Tag Archives | Advertising Effectiveness
Perhaps not very efficient, but certainly very effective.
Print Ad 101: for someone to act, they must first see the message.
Visualization, linked headline, solid support make for ad success.
Without a reason to believe, even ads that look good won’t sell hard.
Problem-related visuals work harder when they show solutions.
Much has been written about the different demographics and views that Clinton and Trump supporters hold of our changing nation. Add to that now an indication that Clinton and Trump supporters may also differ in how they process messaging. In a new study, Trump supporters showed higher levels of positive emotional response and lower levels […]
Many ideas but little space; best ads focus on what matters most.
Too many ideas in one ad can confuse and turn off the reader.
Problem: Settling for Engagement. As media choices grow, engagement has received interest as a metric for elevating cross-media assessment. All eyeballs are not equal and some media channels, particularly digital ones, assert they are better than others at delivering eyeballs that matter more to a particular brand. Engagement focuses on the qualitative side of communication […]