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Tag Archives | branding

Häagen-Dazs: Argument

[youtube=https://www.youtube.com/watch?v=2loRmvgbx6Y&h=390&w=693]

Late branding drains an
ad’s sales value even with
a vivid vignette.

JCPenney: A Bold New Look

[youtube=http://www.youtube.com/watch?v=o3e_bN5qaSY&h=390&w=693]

Penney’s latest ad
shows what marketers awake
at the wheel can do.

Lowe’s: Can’t Stand It

[youtube=http://youtu.be/Fo1hdwGAhww&h=390&w=693]

Strong and powerful
ads shouldn’t be so timid
about their branding.

Kahlua

Kahlua
Branding aside, why
say “Delicioso” when
the ad can show it?

JCPenney: Jumping Through Hoops

[youtube=http://www.youtube.com/watch?v=hUzH2t9jUI4&h=390&w=693]

Penney’s is changing,
but ads that disparage folks
won’t help get it done.

JCPenney: Jumping Through Hoops

[youtube=http://www.youtube.com/watch?v=hUzH2t9jUI4&h=390&w=693]

Penney’s is changing,
but ads that disparage folks
won’t help get it done.

Lincoln Financial

[youtube http://www.youtube.com/watch?v=i34XRMIm9N0&h=390&w=693]

Strong creative twist
gives emotive lift, but soft
branding orphans it.