Using two thirds a commercial for jokes is at least one third too much.
Tag Archives | commercial
Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Good corporate ads show what a company does and why it matters.
A guide for cogent corporate advertising: sincere, not fulsome
Fresh ways that show what you are, win more than doting on what you are not.
A business that can outdo will surpass one that can merely outthink.
Ads forged from parts, tools, and techs will build stronger brands than ads based on Rocks.
Casting and context: old wives can debunk tales, but not light year-end sales.