Earned immersive ads can be strong alternatives to paid TV spots.
Ford Mustang: Speed Dating
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Tag Archives | commercials
G&R Game Changers: Social Media and Super Bowl Advertising
Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]
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Waste or Value: Some Thoughts on Corporate Advertising Effectiveness
Corporate advertising is sometimes portrayed as a wasteful use of corporate resources. Critics say it is self-indulgent ego-stroking by management that often backfires to reflect negatively on the company and/or is seen by consumers who don’t like or understand it. (See typical talking points with a good example of how not to do corporate advertising […]
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Microsoft Surface Pro 3: Winter Wonderland
Comparative ads work best when the matters they compare matter most.
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