Connectedness in headline and visual bonds message and reader.
Tag Archives | copy
Soft illustration paired with soft copy make this too soft of a sell.
A picture is worth 1,000 words. Eleven pictures, though, are not.
Perfect together: A strong visual with clear text and brand linkage.
Clever text with much support, but needs stronger pic for ad to clean up.
Oneness of message, in headline, pictures, and text, makes many ads work.
Nitpicky or not, should a good ad say “coming fall” in December?
Copy alone is not enough; illustrations must tell the story.
Ads show strong stories, but not at first glance. Tame text further saps the chance.