Top

Tag Archives | Corporate Advertising

Waste or Value: Some Thoughts on Corporate Advertising Effectiveness

Corporate advertising is sometimes portrayed as a wasteful use of corporate resources. Critics say it is self-indulgent ego-stroking by management that often backfires to reflect negatively on the company and/or is seen by consumers who don’t like or understand it. (See typical talking points with a good example of how not to do corporate advertising […]

tags:

Tags: , , , , , , , ,

View Full Post