Emotion and long- form web ads can forge joyful brand-building moments.
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May 29, 2012 in Ad Haiku
Google+ connects with feelings, but “a plus” won’t dethrone Facebook’s reign.
February 28, 2012 in Ad Haiku
Senior Care ad gives a heartfelt solution to a mean dilemma.
October 25, 2011 in Ad Haiku
Strong creative twist gives emotive lift, but soft branding orphans it