Emotion and long- form web ads can forge joyful brand-building moments.
Banco Sabadell: Som Sabadell
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Tag Archives | emotion
Google+: New Dad
May 29, 2012 in Ad Haiku
Google+ connects with feelings, but “a plus” won’t dethrone Facebook’s reign.
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Tags: AdHaikuesday, advertising, commercial, emotion, Google, persuasion, social media
View Full PostHomeInstead Senior Care
February 28, 2012 in Ad Haiku
Senior Care ad gives a heartfelt solution to a mean dilemma.
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Tags: Ad, AdHaikuesday, advertising, emotion, HomeInstead, print, problem, solution
View Full PostLincoln Financial
October 25, 2011 in Ad Haiku
Strong creative twist gives emotive lift, but soft branding orphans it
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Tags: AdHaikuesday, advertising, branding, commercial, emotion, finance, Lincoln Financial
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