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Are Small Samples in Neuro Reliable? Some Thoughts about Power

May 10, 2016 in Neuromarketing

One of the first issues that market researchers face when they start to think about neuro-physiological measurement is how to think about the small sample sizes. Survey research is usually based on samples in the hundreds or even in the thousands, but it is not uncommon for User Experience testing to be based on ten […]

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Amygdala - the Emotional Center of the Brain

In Consumer Neuroscience, More is Not the Merrier

October 1, 2015 in Neuromarketing

For companies starting to look seriously into Consumer Neuroscience, it is tempting to begin with a pilot study that includes as many neuroscience and bio-physiological measures as possible.  While the “more is merrier” approach might seem like the best option for investigating and assessing the relative strengths and applications of each method and measure, it […]

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