G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
In a new study of bank advertising, G&R found that the Wells Fargo scandal touched not only how people process messaging from Wells Fargo, but it also influenced how they responded to advertising from other banks as well. Not only were people who were aware of the Wells Fargo scandal 53% less emotionally engaged when […]
Facebook has conducted a series of studies to show the relative value of mobile advertising over television advertising. The studies are based on EEG. Expedia has opened a dedicated neuroscience lab to look at what influences how people decide to travel. The Lab is based on fEMG. What does the use of these two fundamentally […]
Writing in the January, 2016 edition of Quirk’s Marketing Research Review, Carl Marci of Nielsen characterized today’s consumer neuroscience as “market-ready measures with well-validated algorithms.” Writing in July 29, 2013 issue of Slate, Daniel Engber, labeled the field as neuro-nonsense and asserted that the age “mindless brain research” was over. We think the truth is […]
G&R has recently opened a neuromarketing research lab focused on facial electromyography (“fEMG”) and its applications in evaluating emotional response to advertising, websites, and product design. The lab is located in Pennington, NJ, midway between New York and Philadelphia, and is designed to help companies learn about neuro-physiological measurement and the strengths of using fEMG, […]
In the fall of 2010, G&R was part of a group of seven leading research firms who were invited to take part in the NeuroStandards Collaboration study undertaken by the Advertising Research Foundation (ARF) to increase knowledge about and transparency in the fast developing field of biometric and neuro-physiological research. The study was sponsored by […]