Using two thirds a commercial for jokes is at least one third too much.
Tag Archives | humor
Big heads at the game? Very funny. Big heads in food ads? Not so much.
Knight and Phelps ad talks chairs: good timing, Final Four; bad timing, Mike Rice.
Fresh comedy will break through, but fresh selling points will change attitudes.
Humorous vignettes reel us in, but weak branding lets us slip away.