Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
Tag Archives | humor
Using two thirds a commercial for jokes is at least one third too much.
Big heads at the game? Very funny. Big heads in food ads? Not so much.
Knight and Phelps ad talks chairs: good timing, Final Four; bad timing, Mike Rice.
Fresh comedy will break through, but fresh selling points will change attitudes.
Humorous vignettes reel us in, but weak branding lets us slip away.