Connectedness in headline and visual bonds message and reader.
Vlasic Farmer’s Garden
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Tag Archives | illustration
Chase Blueprint
Mnemonic device helps imprint the name, but more info helps the sale.
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Stainmaster TruSoft Carpet
Soft illustration paired with soft copy make this too soft of a sell.
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Nutro Ultra
A picture is worth 1,000 words. Eleven pictures, though, are not.
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Pepperidge Farm Milano Slices
Perfect together: A strong visual with clear text and brand linkage.
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The Container Store
Oneness of message, in headline, pictures, and text, makes many ads work.
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Shell Natural Gas
Copy alone is not enough; illustrations must tell the story.
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Windex Multi-Surface
Ads show strong stories, but not at first glance. Tame text further saps the chance.
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HunterDouglas
Ad gives good info. Does woman mislead reader or enhance product?
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