Too many ideas in one ad can confuse and turn off the reader.
Tag Archives | magazine
Bad for Time; just six paid ads. Good for sponsors; ads more surely stand out. Sensational or responsible. Is porn too hardcore for sponsors?
Print Ad 101: When an ad is hard to read, nothing much happens.
Ad looks good, right? But it ran back inside cover. Costs more, recalls less.
High risk, high reward. Planters goes all in with this Men’s Health back cover.