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Rachael Ray Nutrish

June 18, 2013 in Ad Haiku

Print Ad 101: Make sure that your package cuts are easy to read.

tags:

Tags: Ad, AdHaikuesday, advertising, Nutrish, print, Print Ad 101, readable

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Nutro Ultra

September 11, 2012 in Ad Haiku

A picture is worth 1,000 words. Eleven pictures, though, are not.

tags:

Tags: AdHaikuesday, advertising, copy, illustration, mechanics, Nutro Ultra, readable

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Glidden DUO Paint + Primer

June 19, 2012 in Ad Haiku

Print Ad 101: Headlines in all caps are more difficult to read.

tags:

Tags: Ad, AdHaikuesday, advertising, capitalization, Glidden, headline, Home Depot, home improvement, mechanics, print, Print Ad 101, readable

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Lunchables

April 3, 2012 in Ad Haiku

Too small to read and in the fold, don’t make the brand toilsome to behold.

tags:

Tags: Ad, AdHaikuesday, advertising, brand, Lunchables, print, readable

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Maybelline Lip Color

March 13, 2012 in Ad Haiku

Print Ad 101: The advertiser’s name should be easy to read

tags:

Tags: Ad, AdHaikuesday, advertising, beauty, brand, make-up, Maybelline, print, Print Ad 101, readable

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