Easier to read but without benefits still nothing much happens.
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June 26, 2012 in Ad Haiku
High risk, high reward. Planters goes all in with this Men’s Health back cover.
March 27, 2012 in Ad Haiku
More mental work than ideal, but wry image and headline add rewards.
February 7, 2012 in Ad Haiku
High risk, high reward. Long form narratives help some advertisers soar.