Story-telling has its place, but folks need more than cute to buy a car.
Toyota RAV4 – Missed It
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Tag Archives | story telling
Lay’s Kettle Cooked Potato Chips
Image-laden text like this sells, but images themselves sell harder.
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Rolex
Good story and clear product shot, but Lindsey Vonn should wear the watch.
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Subaru: 200,000 Miles
Not only a car, but a vehicle through which a story is told.
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Shell Natural Gas
Copy alone is not enough; illustrations must tell the story.
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Windex Multi-Surface
Ads show strong stories, but not at first glance. Tame text further saps the chance.
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