Nice stories help, but it’s how an ad ties into our values that sells.
Maxwell House – Kids
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Tag Archives | storytelling
Game Plan: Narrative versus Non-narrative in Super Bowl Advertising
G&R research shows that narrative advertising helps Super Bowl advertisers improve the return they earn on their multi-million dollars investment A recently published study by communications research firm G&R shows that Super Bowl advertising is more effective when it tells a story than when it presents information. At the broad level, there are two forms […]
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Honda: Hands
With hardly a word, visuals can tell us a memorable tale.
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Budweiser: Epic Hype
Meaning is transferred through fresh story-telling, not stale image parades.
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