Connectedness in headline and visual bonds message and reader.
Tag Archives | visual
The bold picture grabs but the package shot’s lost in the busy background.
Where to draw the line: Wonderfully creative, or just a big mess?
Image-laden text like this sells, but images themselves sell harder.
Clever text with much support, but needs stronger pic for ad to clean up.
More mental work than ideal, but wry image and headline add rewards.
A bold visual and coy headline provide mixed Valentine’s message.
Copy alone is not enough; illustrations must tell the story.