What type of phone you use says things about the type of person you are. According to new research from G&R, Android, iPhone, flip and land-line phone users differ demographically and attitudinally based on the kind of phone they use most often. These differences include how attentive and proactive a Super Bowl viewer you are, […]
In a new study of bank advertising, G&R found that the Wells Fargo scandal touched not only how people process messaging from Wells Fargo, but it also influenced how they responded to advertising from other banks as well. Not only were people who were aware of the Wells Fargo scandal 53% less emotionally engaged when […]
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Problem-related visuals work harder when they show solutions.
In a new study of hotel advertising, G&R has found large differences in the levels of positive emotional activation that are produced across individual hotel commercials. The most activating hotel commercials can be 4 times as activating as the weakest ones. (more…)
Much has been written about the different demographics and views that Clinton and Trump supporters hold of our changing nation. Add to that now an indication that Clinton and Trump supporters may also differ in how they process messaging. In a new study, Trump supporters showed higher levels of positive emotional response and lower levels […]
Many ideas but little space; best ads focus on what matters most.
Most people know that talking about themselves is not a good way to build relationships with others. Companies have learned a similar lesson – talking about product features resonates less with prospects than talking about benefits. The same seems to apply to political “selling” as well. (more…)
An ad that is based on art rather than craft, looks good but sells little.
Good corporate ads show what a company does and why it matters.