Ads this hard to read waste communication and lose potential sales.
Too much promotion in an ad dilutes image and dulls equity
From its start in the 1940s, copy testing has been industry best practice for measuring and managing the quality of advertising content, but its acceptance has not been universal: while studies have shown copy testing to be a valid predictor of sales effect, some advertising professionals have argued that it merely slows down the ad […]
With ad branding, more is mostly more, but here’s a case where less is more.
“New” sometimes speaks for itself, but a strong ad would amplify it more.
A question headline can work when the answer is directly in reach.
Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
Our infographic, showing how Super Bowl audiences think about surveys, compared to other research methods, to measure reactions to ads.
Misdirection’s a significant failing in print advertising.
Companies use a variety of research techniques to gauge the effectiveness of their advertising. Among the most common are surveys, analyses of social media reactions, and the measurement of brain activity. Sometimes, more than one approach is used, with each having its own strengths and weaknesses. According to a recent G&R study, consumers are still […]