G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
An infographic, showing how some of the controversies surrounding the NFL (specifically, National Anthem protests and Domestic Violence accusations) affect viewers’ interest in football.
Over the past few years, several negative stories involving the NFL have been reported. Among them have been widespread chronic traumatic brain injury caused by football (Brain Injuries), graphic videos showing player violence against women (Domestic Violence), player protests during the playing of the national anthem (Player Activism), and the supercharged compensation being paid to […]
With nothing much to say, a well-liked spokesperson can carry the day.
Strong salesmanship in a short wrap: k on mobile, but not on TV.
Fun, but hard to read, no taste appeal, no reason to believe: no sale.
Dark is dramatic. But it is also somber; too much for most ads.
A good selling point, well executed, helps put money in the bank.
Ads this hard to read waste communication and lose potential sales.
Too much promotion in an ad dilutes image and dulls equity
From its start in the 1940s, copy testing has been industry best practice for measuring and managing the quality of advertising content, but its acceptance has not been universal: while studies have shown copy testing to be a valid predictor of sales effect, some advertising professionals have argued that it merely slows down the ad […]