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Restasis

March 27, 2018 in Ad Haiku

A question headline can work when the answer is directly in reach.

tags:

Tags: ad haiku, AdHaikuesday, advertising, headline, print, question

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Always Discreet

June 27, 2017 in Ad Haiku

Visualization, linked headline, solid support make for ad success.

tags:

Tags: Ad Haikuesday, AdHaikuesday, Advertising Effectiveness, headline, print ad, support, visualization

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Breo Ellipta

December 29, 2015 in Ad Haiku

No matter how much they seek to say, ads must be inviting to read.

tags:

Tags: ad haiku, AdHaikuesday, advertising, engagement, headline, pharmaceutical, print

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Vlasic Farmer’s Garden

August 26, 2014 in Ad Haiku

Connectedness in headline and visual bonds message and reader.

tags:

Tags: Ad, ad haiku, AdHaikuesday, advertising, copy, headline, illustration, print, visual

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Glidden DUO Paint + Primer

June 19, 2012 in Ad Haiku

Print Ad 101: Headlines in all caps are more difficult to read.

tags:

Tags: Ad, AdHaikuesday, advertising, capitalization, Glidden, headline, Home Depot, home improvement, mechanics, print, Print Ad 101, readable

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Prilosec OTC

March 27, 2012 in Ad Haiku

More mental work than ideal, but wry image and headline add rewards.

tags:

Tags: Ad, AdHaikuesday, advertising, headline, Larry the Cable Guy, print, reward, visual

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Blue Nile

February 14, 2012 in Ad Haiku

A bold visual and coy headline provide mixed Valentine’s message.

tags:

Tags: Ad, AdHaikuesday, advertising, Blue Nile, headline, Jewelry, print, visual

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The Container Store

January 10, 2012 in Ad Haiku

Oneness of message, in headline, pictures, and text, makes many ads work.

tags:

Tags: Ad, AdHaikuesday, advertising, Container Store, copy, headline, home improvement, illustration, message, print, text

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