WebSelect
Web-Based Non-Monadic Alternative Ad Selection
WebSelect is a non-monadic, online copy testing method that uses G&R’s proven expertise in web based technologies to separate stronger from weaker test concepts, rough ads, direct mail, slogans, spokesperson and most other types of messaging material. In non-monadic testing, respondents see multiple options for the stimulus under consideration before they answer questions about any one.
WebSelect is available in two core design platforms:
- The Research-In-A-Box (RIAB) platform follows standardized questions, flows and reporting. This enables the lowest costs with the quickest turnaround. Customization is available through a menu of attractive options.
- The custom platform allows you to build your own questions and specify your own reporting requirements. Costs are typically somewhat higher and scheduling is somewhat longer than the RIAB platform.
WebSelect’s combination of web deployment and non-monadic design makes it a very attractive solution when you are interested in sorting through a number of alternatives in the development stage. G&R’s expertise in analyzing and interpreting results ensures you will get maximum learning and value from your research.
Key Benefits and Features:
- Total sample sizes and therefore costs are lower than monadic testing
- Since respondents are exposed to all executions, samples are matched
- Non-monadic design means that nuanced comparisons across alternatives can be made to guide creative optimization
- Near real-time turnaround possible as most operations are automated
- Stimuli exposure is followed by a series of closed and open-ended questions so that further drilling of results are possible depending upon metrics requirement
- Flexible design and questionnaire options
- Applicable for most media including testing of internet ads