Without a reason to believe, even ads that look good won’t sell hard.
Tag Archives | AdHaikuesday
Evocative, but indirect, this ad misses professional grade.
Heritage matters, but on the big stage, not as much as distinction.
Many ideas but little space; best ads focus on what matters most.
An ad that is based on art rather than craft, looks good but sells little.
Good corporate ads show what a company does and why it matters.
Too many ideas in one ad can confuse and turn off the reader.
A guide for cogent corporate advertising: sincere, not fulsome
Bad for Time; just six paid ads. Good for sponsors; ads more surely stand out. Sensational or responsible. Is porn too hardcore for sponsors?
Fresh ways that show what you are, win more than doting on what you are not.