Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
Tag Archives | AdHaikuesday
Visualization, linked headline, solid support make for ad success.
Without a reason to believe, even ads that look good won’t sell hard.
Evocative, but indirect, this ad misses professional grade.
Heritage matters, but on the big stage, not as much as distinction.
Many ideas but little space; best ads focus on what matters most.
An ad that is based on art rather than craft, looks good but sells little.
Good corporate ads show what a company does and why it matters.
Too many ideas in one ad can confuse and turn off the reader.
A guide for cogent corporate advertising: sincere, not fulsome