Story-telling has its place, but folks need more than cute to buy a car.
Tag Archives | AdHaikuesday
Washed out image and weary copy makes for worn out advertising.
With nothing much to say, a well-liked spokesperson can carry the day.
Fun, but hard to read, no taste appeal, no reason to believe: no sale.
Dark is dramatic. But it is also somber; too much for most ads.
Too much promotion in an ad dilutes image and dulls equity
With ad branding, more is mostly more, but here’s a case where less is more.
“New” sometimes speaks for itself, but a strong ad would amplify it more.
A question headline can work when the answer is directly in reach.
Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.