Without a reason to believe, even ads that look good won’t sell hard.
Olay: Daily Facials
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Tag Archives | Advertising Effectiveness
Tide & Downy Odor Defense Collection
Problem-related visuals work harder when they show solutions.
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Politics, Bank Ads, and fEMG: How Good People Differ
Much has been written about the different demographics and views that Clinton and Trump supporters hold of our changing nation. Add to that now an indication that Clinton and Trump supporters may also differ in how they process messaging. In a new study, Trump supporters showed higher levels of positive emotional response and lower levels […]
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Eden Tea
Many ideas but little space; best ads focus on what matters most.
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Plnt
Too many ideas in one ad can confuse and turn off the reader.
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Advertising Effectiveness: Problem #30
Problem: Settling for Engagement. As media choices grow, engagement has received interest as a metric for elevating cross-media assessment. All eyeballs are not equal and some media channels, particularly digital ones, assert they are better than others at delivering eyeballs that matter more to a particular brand. Engagement focuses on the qualitative side of communication […]
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Honda: Hands
With hardly a word, visuals can tell us a memorable tale.
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Advertising Effectiveness: Problem #12
Marketing ROI calculations often measure activities such as sales, inquires, and clicks to gauge the effectiveness of a program. The strength is that these measure what someone actually does, as opposed to what he or she says they will do. However, activities, even ones as concrete as sales, are short-term behaviors; what someone does today […]
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Advertising Effectiveness: Problem #16
Many of today’s commercials over-use entertainment to engage audiences. A well-known celebrity, an amusing spokesperson, a well-told story, a parade of appealing images will attract audiences and increase ad liking. But when a TV spot or a print ad relies too heavily on liking, the core selling message is often missed and the full power […]
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G&R Game Changers: Social Media and Super Bowl Advertising
Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]
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