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Super Bowl Engagement and Religion: Why People who say Religion is Important are Important to Marketers

According to G&R’s 2023 Annual Super Bowl Viewership Study, 30% of adults who watched the broadcast reported that religion is very important in their lives.  In contrast, 27% of viewers reported that religion is not at all important.1 The survey showed interesting results about the similarities and differences between those two groups, and how they […]

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Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment)

To the many differences between Democrats and Republicans, add a new one that is particularly relevant at this time of year. Democrats and Republicans feel differently about the Super Bowl broadcast. According to G&R’s Annual Super Bowl Viewership Study[1], Republicans were 50% more likely than Democrats to identify the game itself as their favorite part […]

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