An ad seven years old today; as great now as it was way back then.
Tag Archives | advertising
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Problem-related visuals work harder when they show solutions.
Many ideas but little space; best ads focus on what matters most.
An ad that is based on art rather than craft, looks good but sells little.
Too many ideas in one ad can confuse and turn off the reader.
Problem: Settling for Engagement. As media choices grow, engagement has received interest as a metric for elevating cross-media assessment. All eyeballs are not equal and some media channels, particularly digital ones, assert they are better than others at delivering eyeballs that matter more to a particular brand. Engagement focuses on the qualitative side of communication […]
Fresh ways that show what you are, win more than doting on what you are not.
Ad excellence is always in the details, or, in this case, the crumbs.
A business that can outdo will surpass one that can merely outthink.