Problem: Settling for Engagement. As media choices grow, engagement has received interest as a metric for elevating cross-media assessment. All eyeballs are not equal and some media channels, particularly digital ones, assert they are better than others at delivering eyeballs that matter more to a particular brand. Engagement focuses on the qualitative side of communication […]
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Marketing ROI calculations often measure activities such as sales, inquires, and clicks to gauge the effectiveness of a program. The strength is that these measure what someone actually does, as opposed to what he or she says they will do. However, activities, even ones as concrete as sales, are short-term behaviors; what someone does today […]
Emotion and long- form web ads can forge joyful brand-building moments.
Olympic sponsors do best when their brand has firm ties to the event.
Perfect together: A strong visual with clear text and brand linkage.
Too small to read and in the fold, don’t make the brand toilsome to behold.
Print Ad 101: The advertiser’s name should be easy to read
Tasteful elegance, true to brand character make a sweet TV spot.
You notice this ad. It’s synchronized fully as benefit and brand.