Social Media helps advertisers improve the return they earn on their multi-million dollars investments
Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the advertising (reach), the number of times that a person sees the advertising (frequency), and how well an ad registers with a person (ad engagement).
Traditionally, running advertising on the Super Bowl has been for the young and for the strong. New companies looking to get noticed in a hurry and established companies seeking to communicate with large sections of their markets simultaneously have fronted the now $4.5 million per :30 ad costs because of the unique advertising opportunity that the Super Bowl presents. No other advertising venue delivers as large an audience, has more opportunity for water cooler and press replay, and associates the product with such an esteemed event. Plus, viewers pay additional attention to Super Bowl commercials than they do the regular advertisement, as they search for the most entertaining spots and the regrettable but inevitable failures. Continue Reading →