G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]
An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
Will provocative food advertising lead to lasting persuasion?