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Tag Archives | consumer neuroscience
Neuroscience Study Offers New Insights about Hotel Advertising Effectiveness
In a new study of hotel advertising, G&R has found large differences in the levels of positive emotional activation that are produced across individual hotel commercials. The most activating hotel commercials can be 4 times as activating as the weakest ones. (more…)
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New Study Calls into Question the Validity of 40,000 fMRI Studies
A new study on the validity of fMRI results has found significant errors in the software that is standardly used in fMRI analysis. One of the bugs, which has since been fixed, had existed for 15 years, potentially making flawed much of the current thinking about how the brain works. (more…)
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EEG and fEMG: What Facebook’s and Expedia’s Different Takes Say about Consumer Neuroscience Today
Facebook has conducted a series of studies to show the relative value of mobile advertising over television advertising. The studies are based on EEG. Expedia has opened a dedicated neuroscience lab to look at what influences how people decide to travel. The Lab is based on fEMG. What does the use of these two fundamentally […]
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Are Small Samples in Neuro Reliable? Some Thoughts about Power
One of the first issues that market researchers face when they start to think about neuro-physiological measurement is how to think about the small sample sizes. Survey research is usually based on samples in the hundreds or even in the thousands, but it is not uncommon for User Experience testing to be based on ten […]
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Is Consumer Neuroscience Market-Ready or Neuro-Nonsense?
Writing in the January, 2016 edition of Quirk’s Marketing Research Review, Carl Marci of Nielsen characterized today’s consumer neuroscience as “market-ready measures with well-validated algorithms.” Writing in July 29, 2013 issue of Slate, Daniel Engber, labeled the field as neuro-nonsense and asserted that the age “mindless brain research” was over. We think the truth is […]
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In Consumer Neuroscience, More is Not the Merrier
For companies starting to look seriously into Consumer Neuroscience, it is tempting to begin with a pilot study that includes as many neuroscience and bio-physiological measures as possible. While the “more is merrier” approach might seem like the best option for investigating and assessing the relative strengths and applications of each method and measure, it […]
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