No matter how much they seek to say, ads must be inviting to read.
Tag Archives | headline
Connectedness in headline and visual bonds message and reader.
Print Ad 101: Headlines in all caps are more difficult to read.
More mental work than ideal, but wry image and headline add rewards.
A bold visual and coy headline provide mixed Valentine’s message.
Oneness of message, in headline, pictures, and text, makes many ads work.