Strong and powerful ads shouldn’t be so timid about their branding.
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June 19, 2012 in Ad Haiku
Print Ad 101: Headlines in all caps are more difficult to read.
January 10, 2012 in Ad Haiku
Oneness of message, in headline, pictures, and text, makes many ads work.
October 18, 2011 in Ad Haiku
Ad gives good info. Does woman mislead reader or enhance product?