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Politics, Bank Ads, and fEMG: How Good People Differ

Much has been written about the different demographics and views that Clinton and Trump supporters hold of our changing nation. Add to that now an indication that Clinton and Trump supporters may also differ in how they process messaging. In a new study, Trump supporters showed higher levels of positive emotional response and lower levels […]

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Say It Ain’t So, Chuck

Thoughts on the Use of Online Opinion Polling by a Gray Lady and a Peacock To qualify candidates for the recent 2015 GOP debate, Fox News used results from polls conducted by Bloomberg, CBS News, Fox News, Monmouth University and Quinnipiac University. The fact that all five studies were conducted via telephone is not a […]

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