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Le Petit Marseillais

July 18, 2017 in Ad Haiku

Print Ad 101: for someone to act, they must first see the message.

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Tags: ad haiku, Ad Haikuesday, Advertising Effectiveness, print ad, Print Ad 101, readability

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Mutual of America

May 26, 2015 in Ad Haiku

Print Ad 101: When an ad is hard to read, nothing much happens.

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Tags: ad haiku, AdHaikuesday, advertising, effectiveness, magazine, Mutual of America, print, Print Ad 101, readability

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Rachael Ray Nutrish

June 18, 2013 in Ad Haiku

Print Ad 101: Make sure that your package cuts are easy to read.

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Tags: Ad, AdHaikuesday, advertising, Nutrish, print, Print Ad 101, readable

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Glidden DUO Paint + Primer

June 19, 2012 in Ad Haiku

Print Ad 101: Headlines in all caps are more difficult to read.

tags:

Tags: Ad, AdHaikuesday, advertising, capitalization, Glidden, headline, Home Depot, home improvement, mechanics, print, Print Ad 101, readable

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Maybelline Lip Color

March 13, 2012 in Ad Haiku

Print Ad 101: The advertiser’s name should be easy to read

tags:

Tags: Ad, AdHaikuesday, advertising, beauty, brand, make-up, Maybelline, print, Print Ad 101, readable

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