Print Ad 101: for someone to act, they must first see the message.
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May 26, 2015 in Ad Haiku
Print Ad 101: When an ad is hard to read, nothing much happens.
June 18, 2013 in Ad Haiku
Print Ad 101: Make sure that your package cuts are easy to read.
June 19, 2012 in Ad Haiku
Print Ad 101: Headlines in all caps are more difficult to read.
March 13, 2012 in Ad Haiku
Print Ad 101: The advertiser’s name should be easy to read