Misdirection’s a significant failing in print advertising.
Tag Archives | print
An ad seven years old today; as great now as it was way back then.
Many ideas but little space; best ads focus on what matters most.
An ad that is based on art rather than craft, looks good but sells little.
No matter how much they seek to say, ads must be inviting to read.
Easier to read but without benefits still nothing much happens.
Print Ad 101: When an ad is hard to read, nothing much happens.
Ad looks good, right? But it ran back inside cover. Costs more, recalls less.
Connectedness in headline and visual bonds message and reader.
Big heads at the game? Very funny. Big heads in food ads? Not so much.