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Olay


An ad seven years
old today; as great now as
it was way back then.

Eden Tea


Many ideas but
little space; best ads focus
on what matters most.

Kohler

Kohler
An ad that is based
on art rather than craft, looks
good but sells little.

Breo Ellipta

Breo Inhaler
No matter how much
they seek to say, ads must be
inviting to read.

Chips Ahoy

Chips Ahoy
Ad looks good, right? But
it ran back inside cover.
Costs more, recalls less.

Toyota

Toyota
Car safety matters,
but it is hard to express
and harder to sell.