Print Ad 101: for someone to act, they must first see the message.
Le Petit Marseillais
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Tag Archives | ad haiku
Olay: Daily Facials
Without a reason to believe, even ads that look good won’t sell hard.
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GMC Sierra 1500
Evocative, but indirect, this ad misses professional grade.
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Ford: New Drivers and Their Parents
Ford goes further by doing “Best Selling” not as hollow brag and boast.
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Alfa Romeo Guilia: Mozzafiato
Heritage matters, but on the big stage, not as much as distinction.
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Olay
An ad seven years old today; as great now as it was way back then.
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Coca-Cola: A Coke for Christmas
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
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Tide & Downy Odor Defense Collection
Problem-related visuals work harder when they show solutions.
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Pfizer: Before it Became a Medicine
Good corporate ads show what a company does and why it matters.
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Plnt
Too many ideas in one ad can confuse and turn off the reader.
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