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Honda HR-V: Give and Take

June 30, 2015 in Ad Haiku

Ad flow narrative problems can rarely be saved by first-frame branding.

tags:

Tags: ad haiku, advertising, automotive, branding, commercial, flow, honda, HR-V, narrative

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Mutual of America

May 26, 2015 in Ad Haiku

Print Ad 101: When an ad is hard to read, nothing much happens.

tags:

Tags: ad haiku, AdHaikuesday, advertising, effectiveness, magazine, Mutual of America, print, Print Ad 101, readability

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De Beers

January 20, 2015 in Ad Haiku

Fashion is nice, but without more heart, diamonds won’t be forever.

tags:

Tags: ad haiku, AdHaikuesday, De Beers, Diamonds, Fashion

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Vlasic Farmer’s Garden

August 26, 2014 in Ad Haiku

Connectedness in headline and visual bonds message and reader.

tags:

Tags: Ad, ad haiku, AdHaikuesday, advertising, copy, headline, illustration, print, visual

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