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Tag Archives | advertising research

Battle of the Brand(Manager)s

Two juice pouch ads from Kraft exemplify the classic struggle advertisers and parents face when talking with kids – fun vs. sensibleness.  The Kool-Aid ad definitely brings the fun with the bright purple tongue while the Capri Sun ad touches on both fun and sensible choice.  On the one hand, fun is important, but ads […]

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Trust, But Verify

[youtube http://www.youtube.com/watch?v=pOwJOcp-Mxk?rel=0&w=480&h=300] For a cool $5 million, maybe more, Groupon became this year’s poster child for how not to advertise. And it did so on America’s largest television stage, the Super Bowl. The company’s commercials, which included an in-program parody about Tibet featuring Timothy Hutton, and similarly-toned pre- and post-game spots about saving the whales […]

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Lil Jon Knows How to Sell Advertising

In Season 11, Episode 4 of Celebrity Apprentice, Teams Backbone and A.S.A.P. were given the challenge to come up with a :30 commercial to showcase a new videophone product from the company, ACN. The two commercials were evaluated by ACN representatives. Did ACN get it right with their final selection? The teams were charged with […]

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Crocs Come to Life for Summer

You’ve probably seen the new Croc commercials that feature life-like Crocs running to greet their “owner” after a long day of work, and it looks like this concept has also migrated to their print ads. So what are your thoughts on the ads? Are the Croc creatures cute and cuddly or weird and creepy?

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Give Us Your 2 Cents On Neutrogena’s Healthy Defense

May is officially Skin Cancer Awareness Month, so it seemed like the appropriate time to take a look at this ad for Neutrogena sunscreen. What do you think about it? Does the two page spread catch your eye and give you the info you are looking for? Or is it too much to take in?

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Stetson Cologne And Tom Brady…What’s Your Take?

Rugged, fresh, and seductive in a pleasant way; or self-absorbed, phony, and annoying? What do you think? Is this a good fragrance ad? Is there anything about the ad that you love? Is there anything about the ad that your find confusing or doesn’t work for you?

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