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Advertising Effectiveness: Problem #12

July 21, 2015 in On Our Minds

Marketing ROI calculations often measure activities such as sales, inquires, and clicks to gauge the effectiveness of a program. The strength is that these measure what someone actually does, as opposed to what he or she says they will do. However, activities, even ones as concrete as sales, are short-term behaviors; what someone does today […]

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G&R Game Changers: Social Media and Super Bowl Advertising

January 21, 2015 in News & Updates, On Our Minds, Super Bowl

Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]

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Waste or Value: Some Thoughts on Corporate Advertising Effectiveness

January 8, 2015 in On Our Minds, Review

Corporate advertising is sometimes portrayed as a wasteful use of corporate resources. Critics say it is self-indulgent ego-stroking by management that often backfires to reflect negatively on the company and/or is seen by consumers who don’t like or understand it. (See typical talking points with a good example of how not to do corporate advertising […]

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