Evocative, but indirect, this ad misses professional grade.
G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Tags: ad haiku, adhaikuesda, advertising, Coca-cola, commercial, holidays, soft drinks
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Good corporate ads show what a company does and why it matters.
Tags: ad haiku, AdHaikuesday, commercial, Corporate Advertising, pharmaceutical
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A guide for cogent corporate advertising: sincere, not fulsome
Fresh ways that show what you are, win more than doting on what you are not.
A business that can outdo will surpass one that can merely outthink.
Ads forged from parts, tools, and techs will build stronger brands than ads based on Rocks.
Casting and context: old wives can debunk tales, but not light year-end sales.
With hardly a word, visuals can tell us a memorable tale.
Tags: ad haiku, advertising, Advertising Effectiveness, commercial, creative, honda, storytelling, Visuals
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